What is SEO and How do search engines optimize?

What-is-SEO?

What is SEO? and why is it important for Blogs? This question often troubles many new bloggers. In today's digital era, if you have to come in front of people, then online is the only way where you can appear in front of the crores of people simultaneously.

Here you can either present yourself through video or you can reach people through your content. But to do this you will come in the first pages of search engines because these are the pages that visitors like and trust.

But reaching here is not an easy task because for this you have to SEO your articles properly. Meaning they have to be properly optimized so that they can rank in the search engine. And its process is called SEO. In today's article, we will get information about who is called SEO and how to do it.

Like this, keywords are the life of blogging. This is because if you want to write many good articles if your articles are not ranked properly then the chances of getting traffic in it are negligible. In this case, all the hard work of the writers goes into the water.

So if you are serious about blogging, then you should definitely know about SEO tutorials. By doing this, they are going to come in handy later. There are no similar rules for keywords, but these are based on some Google algorithms and they are continuous.

One thing must be noted that if someone tells you that he is a big SEO Expert then never believe him because to date no one has been able to mastery of SEO.

These are the same and these changes keep changing with time and according to need. But still, there are some fundamentals of Google SEO guides which are always the same. So it is important that bloggers always keep themselves updated with new keyword technology.

With this, you will be aware of the trends going on in the market, so that you can also make necessary changes in your articles, which will help you rank later.

 

Today we will know what is SEO? Friends, in the last article we had known that it is easy to earn money online? Blogging is also a platform that gives you the means to earn money online.

I have given you a lot of information related to blogging which can be quite useful to make your blog successful.

But more important than all those things that are very important to achieve success in blogging career are SEO. Today we will know what search engine optimization is and why it is important for Blog?
 

Search Engine Optimization

What is SEO?

SEO or Search Engine Optimization is a technique by which we make our page top in the search engine. We all know what search engines are. Google is the most popular search engine in the whole world, apart from this, there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog in the No.1 position on all search engines.

For example, if we go to Google and search by typing any keyword, then all the contents related to that keyword are shown to you by Google. These contents which we see all come from different blogs.

The result which we see at the top is at No.1 rank in Google, then only that it has retained its place at the top. No.1 means that SEO has been used very well in that blog, due to which it gets more visitors and that is why that blog has become famous.

SEO helps to bring our blog to No.1 rank in Google. This is the technique that increases the number of visitors on your website by placing it on top of the search result of the search engine.

If your website is at the top of the search result, then internet users will first visit your site itself, which increases the chances of getting more and more traffic on your site and your income also starts to be good. Using SEO to increase organic traffic on your website is very important.

 

What is the full form of SEO?

The full form of SEO is "Search engine optimization".

Why are SEO Blogs Important?

You know what SEO is, let's now know why it is important for the blog. We use SEO to make our website accessible to the people.

Suppose I have created a website and published well high-quality content in it, but if I do not use SEO, then my website will not reach the people and there will be no benefit to build my website.

If we do not use SEO, whenever a user searches a keyword, then if there is any content related to that keyword in your website, then the user will not be able to access your website because the search engine will not be able to find our site. We will be able to store the content of our website on our database, which will make it very difficult to have traffic on your website.

Understanding SEO is not so difficult if you learn it, you can make your blog very good and increase its value in the search engine.

After learning SEO, when you use it for your blog, then you will have to be patient while doing your work so that you do not show the result immediately. Because the fruit of patience is sweet and you will definitely see the color of your hard work.

Like I have already said how it becomes important to do SEO for ranking and for traffic. Let us know more about the importance of search engine optimization:

Most users use search engines on the internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, if you also want to come in front of people, then you will also have to take the help of SEO to rank the blog.

SEO is not only for search engines but by having good SEO practices, it helps to enhance the user experience and also increases the usability of your website.

Users mostly trust the top result and this increases the trust of that website. Therefore it is very important to know in the context of SEO.

SEO is very important for the social promotion of your site. Because people who see your site in search engines like Google, they mostly share them on social media such as Facebook, Twitter, Google+.

SEO plays an important role in increasing the traffic of any site.

SEO helps you stay ahead of any competition. For example, if two websites are selling the same things, then the websites that are SEO optimized have a lot of customers and draw more and their sales also increase, the other cannot do the same.

 

Types of SEO

There are two types of SEO. One is On-Page SEO and the other is Offpage SEO. The work of these two is completely different, let us also know about them.

• On-Page SEO

• Off-Page SEO

• Local SEO

1. On-Page SEO

On-page SEO works on your blog. This means that designing your website properly which is SEO friendly.

Use the template in your website by following the rule of SEO. Writing good content and using good keywords in it that are most searched in search engines.
 

Using keywords in the right place such as Page, title, meta description, using keywords in content makes it easy for Google to know who your content is written on and helps your website rank quickly on the Google page is. Which increases the traffic of your blog.

How to do On-Page SEO

Here, we will learn about some techniques with the help of which we will be able to do On Blog SEO in a good way to our blog or website.

1. Website Speed

Website speed is a very important link in terms of SEO. It has been found from a survey that any Visitor stays at most 5 to 6 seconds on a blog or website.

If he does not open within this time, then he leaves him and migrates to another. And this thing also applies to Google because if your blog does not open soon then a negative signal reaches Google that these blogs are not that good or they are not very fast. So keep your site speed as good as possible.

Here I have given some important tips so that you can speed up your blog or website:

• Use a simple and attractive theme.

• Do not use more plugins.

• Keep image size to a minimum.

• Use W3 Total cache and WP super cache plugins.

2. Website Navigation

It should be easy to move around in your blog or website so that no visitor and Google have any problem in moving from one page to another.

3. Title Tag

Make the tag in your website very good so that if any a visitor reads it, then click it on your title as soon as possible, this will also, increase your CTR.

How to create a good Title Tag: - Do not use more than 65 words in your title because Google does not show the title tag in google searches after 65 words.

4. How to write the URL of the post

Always keep the URL of your post as simple and short as you can.

5. Internal Link

These are a great way to rank your posts. With this, you can be interlinking your related pages with each other. With this, all your Interlinked pages can be easily ranked.

6. Alt Tag

Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so do not forget to put ALT TAG in the image while using it.

7. Content, Heading, and keyword

As we all know about content, these are very important links. Because Content is also called King and the better your content will be, the better will be the valuation of the site. 

Therefore, write the content of at least 800 words.
With this, you can also give complete information and they are also good for SEO. Never steal or copy content from anyone else.

Heading: Special care should be taken of the headings of your article because it has a great impact on SEO. The title of the article is H1 and after that, you can nominate Subheadings from H2, H3, etc. With this, you must use the focus keyword.

Keyword: Use LSI Keyword while writing your article. With this, you can easily link people's Searches. BOLD important keywords with it so that Google and visitors know that these are important keywords and will attract their attention.
This was some information about some point on-page SEO.

 

2. Off-page SEO

All the work of off-page SEO is outside the blog. In-page SEO we have to promote our blog like in many popular blogs, commenting on their article, and submitting a link to our website, we call it backlink. The website benefits greatly from the backlink.

Make your website attractive on social networking sites such like Facebook, Twitter, Quora, and increase your followers, thereby increasing the chances of increasing more visitors to your website.

In big blogs, guests are posting on their blogs which are very famous, this will let you know the visitors coming to their blog and traffic will start coming to your website.

 

How to do off-page SEO

Here, I will tell you about some off-page SEO techniques, which will prove to be very useful for you.

1. Search Engine Submission:- You should submit your website correctly to all search engines.

2. Bookmarking:- The page and post of your blog or website should be submitted on the bookmarking website.

3. Directory Submission:- Your blog or website should be submitted in a directory with popular high PR.

4. Social Media:- You should create a profile on your blog or website page and social media and add a link to your website like Facebook, Google+, Twitter, LinkedIn

5.Classified Submission:- Go to the Free Classified Website and advertise your website for free.

6. Q & A site:- You can go to the website with the question and answer and ask any question and put a link to your Sa-Eat.

7. Blog Commenting:- By visiting your blog related blog, you can comment in their post and put a link to your website (link should be placed where the website is written)

8. Pin:- You can post the image of your website on Pinterest, this is a very good way to increase traffic.

9. Guest Post:- You can do a guest post by visiting the respective blog from your website, these are the best ones from where you can take a do-follow link and that too in the right way.

3. Local SEO

Often people ask what is Local SEO? If I believe, the answer is hidden in the question itself.
 

If you analyze Local SEO then these are the words of two words Local + SEO. That is, SEO is done keeping in mind a local audience is called Local SEO.

This is a technique in which your website or blog is specially optimized so that it can rank better on the search engine for a local audience.

By the way, with the help of a website, you can target the entire internet, while if you want to target only a particular locality, then for this, you will have to use Local Seo.

In this, you will have to optimize your city name, the same with its address details. That is to say it briefly, then you have to optimize your site in such a way that people can know you not only online but also offline.

Local SEO example

If you have a local business, such as a shop, where people come to visit you often, then if you optimize your website, in such a way that people can reach you easily in real life.

If here, you only target a local area of ​​your own and SEO optimize your site accordingly. Then this type of SEO is called "local SEO".

 

What is the difference between SEO and Internet marketing?

Many people have many doubts about SEO and internet marketing. They think that these two are often the same. 

But in response to this, I want to say that SEO is a type of tool, they can also call it a part of Internet Marketing. Using it makes Internet marketing very easy to do.

 

What are the differences between SEO and SEM?

The main differences between SEO and SEM are that SEO is an important part of SEM. Let's know about both SEO and SEM.

SEO or Search Engine Optimization is a process by which a Blogger optimizes his blog or website in such a way that he can rank the articles of the blog in the Search Engine and from there can bring free traffic to his blog.
 
SEM or Search Engine Marketing is a marketing process through which you can make your blog more visible in search engines so that you get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertisement).

The main objective of SEO is to optimize your blog/website properly so that you can get a better ranking in the search engine. 

With the same SEM, you can get more than SEO. Because they are not limited to free traffic only, but also include other methods such as PPC advertising, etc.

 

Information about SEO

If you have a blog or a website, you will be able to know a lot about basic SEO and how it works. But I know that there are many of you who have no idea about basic SEO.

So I thought why don't we tell people about some very important SEO Terms so that you too can know about it.

 

Backlink:- It is also called as a link or only in a link, it is a hyperlink in another website that points to your website. Backlinks are very important from the SEO perspective, as they directly affect the search ranking of any webpage.

PageRank:- PageRank is an algorithm Google uses to estimate which important pages the web contains.

Anchor text:- Anchor text of any backlink is a type of text that is clickable. If your Keyword is applied in your Anchor Text, then it will also help you a lot in the case of SEO.

Title Tags:- Title tags are primarily the title of any web page and are very important factors for Google's search algorithm.

Meta Tags:- Just like Title Tag, using the Meta Tag, Search Engines know what is located in the content in the pages.

With the help of the Search Algorithm:- Google’s search algorithm, we can find which web pages are relevant to the whole Internet. About 200 algorithms work in Google's Search Algorithm.

SERP:- Its full form is the Search Engine Results Page. These basically show the same pages which are relevant according to Google Search Engines.

Keyword Density:- This Keyword Density shows how many times any Keyword article has been used. Keyword density is very important from an SEO point of view.

Keyword Stuffing:- As I have already said that Keyword Density is very important from an SEO point of view, but if a Keyword is used more than necessary, it is called Keyword Stuffing.

This is called Negative SEO because it has a bad effect on your blog.

Robots.txt:- This is nothing more than a file that is kept in the root of the domain. Using this, search bots are informed about how the structure of the website is.

 

What are organic and inorganic results?

There are mainly two types of listings on SERP (Search Engine Result Page) - Organic and Inorganic.

In this, we have to pay Google for Inorganic Listing. That is, they are paid and they have to pay.

The same organic listing is completely free, that is, without paying any money, we can also come to the top page of Google, but for this, you have to do SEO first.
 

SEO

You must have understood what is SEO. If you have any doubts about this article or you want to improve it, you can write a comment for it.

Easily now you can hesitantly answer what is SEO. With these ideas, we will get a chance to learn something and improve something.

If you liked this article about my search engine optimization or if you got it from a Sikh, then share this post on social networks like Facebook, Twitter, etc. to show your happiness and eagerness.
 
This was SEO related information if you want to know the root words and their meaning of SEO, then you can read this article from "Basic SEO Rules and their Meaning" by jankari seekho.co.