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15 Best SEO Tools that SEO Experts Use in 2020

 

Mastering SEO optimization is often hard, especially if you’re just starting out. Fortunately, finding the simplest SEO tools is straightforward, we’ve compiled all of them on this list. 

We reached bent over 30 SEO experts to seek out out what the simplest SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t get to try of these tools, you only got to find out which one works best for your store’s needs.


Best SEO Tools


Best program Optimization (SEO) Tools



1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the foremost recommended SEO tools online. It’s only second to Google when it involves being the most important website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the simplest SEO analysis joyride. 

The tool highlights what parts of your website require improvements to assist ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to work out your competitor’s backlinks to use them as a start line for your own brand. you'll also use this SEO tool to seek out the foremost linked to content within your niche.

Syed Irfan Ajmal Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is unquestionably our most favorite tool when it involves various facets of SEO like keyword research, rank tracking, competitor research, SEO audit, viral content research, and far more. that might be the Domain Comparison tool. 

We add our site and people of 4 of our competitors thereto. This helps to seek out sites that have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t are so great if Ahrefs didn’t have the most important database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”



2. Moz: SEO Software

Moz - SEO SoftwareSEO Software Moz kept shooting up together of the simplest SEO tools that experts actually use. Some raved about how Moz was always up so far despite Google’s regular algorithm changes. 

Others raved about their chat portal because it allowed them to always get an insightful response to each question asked. 

Whether you’re trying to find keyword recommendations or a site crawl, Moz may be a full-service powerhouse. you'll get great insights into how your website is performing but also the way to improve it. 

They even have a free MozBar toolbar that you simply can download for free of charge that permits you to ascertain your store’s metrics while browsing any page. If you’re looking to find out more about SEO you ought to also consider finding out MozCon, their annual conference.



Keri LindenmuthKeri Lindenmuth’s, a Marketing Manager at Kyle David Group, go-to SEO tool is none aside from Moz. She says, “My favorite feature of the tool is its ‘page optimization feature.’ 

It tells you exactly what steps you'll make to enhance the SEO of every single page on your website. for instance, it'll tell you to ‘Include your keyword during this page title’ or ‘Add a picture with a keyword alt tag.’ 

This tool has substantially improved our client’s business just by the very fact that it gives increased transparency. we will compare their site’s traffic and optimization thereto of their competitors. 

we will see which pages and search terms their competitors are performing well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a game. you've got no idea where you’re doing well and where you'll use improvement.”


3. Google Search Console: Top SEO Tool

Google Search Console: Top SEO ToolOffered for free of charge to everyone with an internet site, Search Console by Google allows you to monitor and report on your website’s presence in Google SERP. All you would like to try to do is verify your website by adding some code to your website or browsing Google Analytics and you'll submit your sitemap for indexing. 

Although you don’t need an inquiry Console account to seem in Google’s search results you'll control what gets indexed and the way your website is represented with this account. As an SEO checker tool Search Console can assist you to understand how Google and its users view your website and permit you to optimize for better performance in Google search results.


4. SEMRush: Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites within the SEO community. Experts love that you simply can easily assess your rankings and changes to them also as new ranking opportunities. one of the foremost popular features of this SEO tool is that the Domain Vs Domain analysis allowing you to simply compare your website to your competitors. 

If you’re trying to find analytics reports that assist you better understand your website’s search data, traffic, or maybe your competitors, you’ll be ready to compare keywords and domains. The On-Page SEO Checker tool allows you to simply monitor your rankings also as finding some recommendations on the way to improve your website’s performance.



Liraz Postan - SEO ExpertsLiraz Postan, a Senior SEO & Content Manager at Outbrain, recommends SEMRush together of the simplest SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. 

This feature lets me see all my leading articles with one dashboard, alongside keywords related, social shares, and word count- allows you to a fast overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, also as site audits to optimize our site health. 

We improved our site health by 100% more since we started using SEMrush, and that we increased conversions by 15% more from our content pages.”



5. KWFinder: SEO Keyword Tool

An SEO Keyword Tool like KWFinder helps you discover long-tail keywords that have a lower level of competition. The experts use this SEO tool to seek out the simplest keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). 

Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement supported one key metric. Plus, if that’s not enough, you’ll get plenty of latest keyword ideas to assist you to rank your website even higher.


George PerryGeorge Perry, an SEM Specialist at Bandwidth raves about SEO keyword tool KWFinder. “I like that not only does it show me information on the keyword that I used to be checking out, but pulls in good suggestions for related terms, and the way that compares (volume, CPC, difficulty, etc) to the term I originally checked out. 

I’ve been ready to help them target not only those big, pie within the sky vanity terms, but to raised target those terms that are lower within the funnel and more likely to convert, allowing me to focus on them through focused content that answers the questions they’re actually asking.”



6. Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, maybe a keyword finder tool that helps you identify keywords and also the search intent behind them by sho.wing the highest-ranking SERPs for them. From short to long-tail phrases, you'll find the proper terms to use on your website with many suggestions from this free great keyword tool. 

The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO, and paid, PPC teams this tool can help determine if a keyword is worth targeting and the way competitive it's.



7. Google Trends: SEO Checker Tool

Google Trends has been around for years but has been underutilized. Not only does it offer you information regarding a keyword but it offers great insight into trends around the topic which may be invaluable at any stage of a business’s growth. 

look for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations counting on interest. If you're unsure which SEO keywords are those for you, this is often the simplest SEO tool to use.




8. Answer The Public: Free SEO Tools

Answer the general public - Free SEO ToolsFree SEO tools like Answer the general public allows you to simply find topics to write down about for your eCommerce blog. I’ve used this tool within the past to make content around specific keywords to raised rank online. Say you’re within the ‘fitness’ niche. 

you'll use this free SEO tool to make content around for keywords like fitness, yoga, running, CrossFit, exercise and canopy the whole spectrum. It’s great for locating featured snippet opportunities. Say you hire a freelancer to make content for you, all you would like to try to do is download this list and send it over to them. 

And it would’ve only taken you five minutes of effort making it one among the foremost efficient ways to return up with SEO topics for brand spanking new websites.


Matt JacksonMatt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. the simplest feature of the tool is that it presents an inventory of the questions that web users are asking a few particular keywords. 

If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance on what, exactly, people are checking out. it's not only useful for SEO content, it means our clients can answer questions on their site, minimizing the amount of customer service calls they receive and giving greater authority to a page and therefore the overall business. And here’s a fast tip: prevent neckache by hitting the info button, instead of straining to read the question wheel.”


9. SpyFu: Free SEO Tools

SpyFu - Free SEO ToolsWhile SpyFu does have a tremendous premium version, many of our experts raved about their free features. If you’re just starting out, you'll easily grow into the paid features as you begin succeeding. you'll easily view the number of times a keyword gets searched monthly while easily determining the problem to rank for that keyword. 

you'll also do some research on your competitors to work out which keywords they use. you'll search your competitors, or your own, website to simply see what percentage organic keywords they need, what percentage monthly clicks they get, who their paid and organic competitors are, the ads they created on Google Adwords, and more. It’s one of the foremost detailed SEO analysis tools on the market.



Adele StewartAdele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics within the past and SpyFu has the one-up on my client’s competitors. 

All of SpyFu’s features are great, but my absolute favorite is that the SEO Research feature. You’re ready to connect a competitor’s domain and pull up information on their own SEO strategy.  

you'll see what keywords they buy vs their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s such a lot more to trace and report on, plus I don’t need to put in the maximum amount effort in research as I did with other SEO software. 

SpyFu pulls the knowledge I want and organizes reports in a way that's presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even consider.


10. Woorank: SEO Ranking Tool

As a top SEO analysis tool, Woorank offers free and paid options to trace and report on your marketing data. you'll connect your competitors to get which keywords they're targeting so you'll overlap with theirs. Try reporting on how keywords perform over time to actually understand your industry and optimize for users within the best way possible. 

And most significantly understand the items your website is lacking from both a technical and content perspective as these tools can identify duplicate content, downtime, and security issues and supply guidelines on the way to fix them.


11. SEOQuake: Free SEO Tools

SEOQuake - Free SEO ToolsSEOQuake is taken into account one of the simplest free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links while also doing website comparisons to assist you to identify how you perform against your competitors. 

Other features of this SEO analysis tool include keyword analysis like keyword density, simple to read SEO dashboard, and an export feature that permits you to simply download and send data to key people on your team.

Brin ChartierBrin Chartier, an expert digital marketer, and SEO content creator love the free SEO tool SEOQuake. She says, “I love an honest browser extension, and SEOquake is that the best free SEO tool for fast SEO metrics on any website or SERP.

I can instantly pull an on-page SEO audit for myself or competitors, and therefore the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to truly move the needle creating SEO optimized content instead.”



12. Siteliner: SEO Analysis Tool

Siteliner is an SEO checker tool that helps find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. 

With SEO tools like this one, you’ll be ready to scan your entire website to seek out duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the type of internet sites checked with this tool to assist you better understand where you stand.


Tieece GordonTieece Gordon, an inquiry Engine Marketer at Kumo Digital recommends the SEO tool Siteliner. He shares, “Siteliner is one among my go-to SEO tools whenever I’m presented with a replacement site.

Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a selected page if done correctly, which is that the whole reason for using this tool.

For a free (paid version offering more available) tool to supply the power to see duplicate levels, also as broken links and reasons any pages were skipped (robots,  no index, etc) though, there are often no complaints in the least. The key feature here, that Siteliner does better than the other I’ve encountered, is that the Duplicate Content table. It simply and simply lays out URL, match words, percentage, and pages.

and since it’s smart enough to skip pages with no index tags, it’s a secure bet that the majority showing high percentage got to be addressed. I’ve seen tons of eCommerce sites counting on manufacturer descriptions, service sites that want to focus on multiple areas with an equivalent text, and sites with simply thin pages – sometimes a mixture of those, too. 

I’ve seen that adding valuable and unique content has seen rankings, and successively, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. it's going to not be the enterprise-level, all-singing, all-dancing software that promises the planet but its simplicity is ideal .”



13. Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to assist you to discover the simplest keywords to rank for. 

They use a mixture of free SEO tools to simplify the method of determining the simplest keywords for your website. So instead of browsing several websites every day, you'll use this one tool to save lots of you an enormous amount of your time every day.


Eagan HeathEagan Heath, Owner of getting Found Madison, maybe a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to ascertain monthly U.S. keyword search volume right Google, which is great for brainstorming blog topic ideas. 

It also allows you to bulk upload lists of keywords and see the info, which Google now hides behind enormous ranges unless you buy Google AdWords. Unbelievable value for a free tool!”


14. CORA: Advanced SEO Tools

If you’re trying to find a more advanced SEO tool, you would possibly want to see out CORA. If you’re trying to find a complicated SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large-sized business, this is often likely the sort of SEO tool you’ll be using to raised understand areas of weakness and opportunity for your website.


Bradley ShawBradley Shaw, the amount one-ranked SEO expert within the USA, recommends the advanced SEO tool CORA. He says, “I use a good sort of tools to serve my clients, always on the lookout for brand spanking new tools which will provide a plus during a very competitive landscape. Currently, my favorite advanced SEO tool is CORA. 

Note, this took isn't for the beginner and requires a deep understanding of the study because it relates to SEO. Cora works by comparing correlation data of ranking factors by evaluating the highest 100 websites for an inquiry term. By empirically measuring data I can provide my client’s in-depth analysis and suggestions far beyond typical SEO. 


Cora identifies over 400 correlation factors that impact SEO. It then calculates the most essential factors and suggests which elements need the foremost attention. One great feature is that it works for any search term in any location on Google. 

Also, the analysis only takes a couple of minutes and outputs into a clean easy to interpret spreadsheet. I even have tested the software extensively and seen ranking improvements for both my very own website (I rank #1 for SEO experts) and my clients. I even have been ready to use the scientific measurements to enhance Google rankings, particularly for top competition clients.”


15. Fat Rank: SEO Tools

Fat Rank - SEO ToolsSEO Chrome extensions like Fat Rank allow you to simply analyze your website’s performance. This SEO keyword tool allows you to know the ranking of your keywords. you'll add keywords to your search to seek out out what your rank is per page for every keyword you optimized for. 

If you don’t rank for the highest 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to raised optimizes your online store for that keyword so you'll make adjustments as required.


Blake AylottBlake Aylott’s, an SEO expert at Project Build Construction, favorite free SEO tool is one nobody ever really talks about. “The SEO tool is named Frank. It’s a Chrome extension and it shows the rank for any search query you type in as for a URL as long as you’re thereon URL.

 If I want to understand how I'm currently ranking for a keyword I can simply type it during a see. it's extremely accurate and lives. The tool may be a lifesaver for when a client wants to understand their current ranking for something and that I can tell them with 100% accuracy. Frank is free and will be apart of each SEO’s arsenal of tools.”


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