Frequent website analysis is an essential part of ensuring your site is efficient, competitive, and useful for your users, and specific analysis checklists can help you stay on task. But which tools should you use to complete the evaluation?
In August 2019, we polled 30+ growth strategists, marketers, SEO and e-com managers, designers, and content creators and asked them which website analysis tools they couldn’t live without and how they used each one. These experts represent multiple industries and businesses ranging from sole proprietorships to companies with over 1,000 employees—and here is what they told us.
Try This Tool Now
Most recommended traditional analytics tools
Most traditional website analysis begins with examining traffic volume and patterns, to monitor:
- Where your web traffic comes from
- Which pages on your site are most popular
- Which traffic sources convert most effectively (and on which pages)
This information can then be used to single out a website’s most successful pages and traffic-generation techniques and increase the effectiveness of marketing campaigns.
Read more about the most popular website analytics tools from our survey of over 2000 experts.
Google Optimize
What it is: Google Optimize is Google’s tool for running experiments on a website site, such as A/B testing and redirect tests.
What it’s good for: evaluating the effectiveness of potential website changes and testing features like buttons and calls to action.
Try This Tool Now
Most recommended Free SEO tools
A good SEO strategy is the bedrock of most organic traffic plans, which require a comprehensive SEO analysis of the following:
- On-page SEO
- SERP rankings
- Backlinks
- Title Tag
- Meta Description
- Meta Keywords
- Headings
- Google Preview
- Alt Attribute
- Keywords Cloud
- Keyword Consistency
- Text/HTML Ratio
- GZIP compression
- WWW Resolve
- IP Canonicalization
- XML Sitemap
- Robots.txt
- URL Rewrite
- Underscores in the URLs
- Embedded Objects
- Iframe
- Domain Registration
- WHOIS Data
- Indexed Pages
- Backlinks Counter
- Usability
- URL
- Favicon
- Custom 404 Page
- Page Size
- Load Time
- PageSpeed Insights (Desktop)
- Language
- Domain Availability
- Typo Availability
- Email Privacy
- Safe Browsing
- Mobile Friendliness
- Mobile View
- Mobile Compatibility
- PageSpeed Insights (Mobile)
- Technologies
- Server IP
- Speed Tips
- Analytics
- W3C Validity
- DocType
- Encoding
- Social Data
- Visitors
- Estimated Worth
- Traffic Rank
- Visitors Localization
- Link Analysis
- In-Page Links
- Broken Links
Most recommended website performance tools
A website that loads slowly can drive away users and hurt search rankings. Website performance analysis can help you determine if your site is loading slower than average, and why. Making sure your site is performing well includes analyzing the following:
- Load times
- Page size
- Image compression
- Browser caching
There were a handful of reliable tools that were repeatedly mentioned for evaluating website performance.
![Windows 10 Highly Compressed Download in 10 MB Latest Version [2020]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigVJCQFDhbExz7kjjeRe8GBtNiTWraPkOKGAHmwAZW9mZZ3jcHqyWWz_Bs2HoSc1aYHpZxROQtf4zgnQX_rNDNRIaPrxS7sna8egUrT7EPngkLiF0Rjs8KtQdJJ4IsY52iQzyfER0r2Ois/w100/windows10-laptop.png)
0 Comments